Weddings have been my world for over 15 years, as a wedding planner, florist, decorator, and general lover of love. I have always enjoyed fashion and especially delighted in my Brides and their gowns. For years, I would look out the window at NSE and say to the Team, “Someday we’ll open a Bridal shop in that storefront across the street.” Apparently, my intuition already knew it would be my destiny.

In 2022, we bought that building - The Bagley Building - in downtown Duluth, MN. After renovating most of the building and moving in our family of businesses, my daughter Lily cornered me one day with a request…could we please revisit this Bridal shop dream and could she be part of bringing it to life?

From the time my twin daughters, Lily and Josephine, were very tiny, their world was weddings… they would watch Say Yes To The Dress, curled up on the floor in the poufy skirt of my wedding gown… they were always wearing their wedding dress Halloween costumes everywhere we went, and their school bus dropped them off at Northland Special Events, where they spent their afternoons setting up elaborate wedding tablescapes….it is only fitting they would some day want a role of their own and it is no surprise it’s all about the wedding dresses.

The rest unfolds here at Josephine’s Bridal - named after Lily’s identical twin sister (that’s a story for another day). It is a Bridal Shop designed to make our clients feel like the Queens they deserve to be, to lift them up with the most warm, loving, and joyful shopping experience possible. Creating special event experiences has been my life and now I look forward to bringing that to Brides, on a very special day in their wedding planning journey. Someday soon, we’ll also add women’s formal wear and prom gowns, bringing a new era of women’s fashion to the Bagley Building (another story to come here too!) We can’t wait to help you find your dream dress at Josephine’s!

With all our love,

Mariah, Lily & Josephine